May 21, 2020
Imagine you're a senior sales executive who takes on a consulting role, supporting a young, up and coming tech start-up in the architectural VR space. After 60 days of delivering real impact, forming an alliance with the founding team, and really believing in the company mission, you are offered a full-time role as the company's CRO. January starts off life fireworks with momentum and strong sales. February finishes strong. Then, a global pandemic hits the world, with NYC as it's North American epicenter. In the blink of an eye, your role as CRO changes, and decisions need to made quickly.
On, Episode #43 of the #demolikeauser podcast, I sat down with Brandon Gracey, CRO with IrisVR to hear how this exact scenario unfolded for him and the IrisVR team. Brandon shared with me how they went to a 100% remote workforce, to 100% outbound prospecting, redefining their ICP (ideal customer profile), and establishing team meeting cadences that are both supportive and actionable.
Oh, he also just became a dad for the first time as well.
I hope you'll tune in, enjoy and share with your peers.